In order to know about SEO, we need to know a little about Search Engine.
What is Search Engine?
Search Engine is a simple machine. When a user searches about certain keywords, it simply provides the user with a list of web sites relevant to those keywords. There are many search engines right now. But as we all know, Google is the most popular and most used search engines. Some other search engines are Yahoo, Bing and so on.
How search engine works?
Each Search Engine has their own unique algorithm for ranking the websites. Google handles more than three billion searches each day making it the most used search engine. There are many factors a search take into account when ranking the sites.
Now let’s move back to Search Engine Optimization.
Search Engine Optimization is a powerful web marketing technique to change the visibility of a ranking of a websites in web search engines. A SEO experts should consider how search engines works, what people are looking for or keywords they are trying to look. Optimizing a website may involve many process, techniques, that is associated with coding, or internet marketing.
We have to go through two overall techniques while optimizing the websites.
1. On Page SEO
2. Off Page SEO
On Page SEO
On Page SEO is simply editing the web page. This may involve editing the content, title tag, URL and much more.
Off Page SEO
Off Page SEO is simply known as internet marketing. Creating backlinks, blog commenting, forum posting, Press Release etc are the methods in side this technique.
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