Introduction to SEO Part 2

In the previous post, I have only showed the surface of Search Engine.

While beginnig to learn about SEO, there arises various questions. Like:

    Why does my website need SEO?
    Why does the Search engine can't figure out any website with proper SEO?
    Can it be done by any ordinary person who have less knowledge about internet marketing?

Major Commercial Search Engines like yahoo, google, bing possesss the majority of web traffic.Search engine particularly provide targeted keywords that people are looking for. So a website won't be shown on search engine if it cannot provide any particular keyword.
The Search engine can find whatever that you are looking for, or you are targeting for. There are more then 6 trillion webpages. So it the duty of search engine to find the most suitable information of a targeted search queries.

The search engines need a way to “crawl” the entire site and find all the stops along the way, so they use the best path available – links. Search engines find the most appropriate web pages and sites according the quality of content, provided keyword, and list the most suitable sites as per the search queries. So if any website fails to reach the requirement listed by search engine, then that website without SEO is invisible to Search Engine.

The world of internet marketing is difficult and complex. But it can be done even with the basics. Even people having the slightiest knowledge of SEO can make a big difference in the website. And SEO education is free and is available in the web in form of pdf, word document. With a little time to practice and willingness to learn you can do internet marketing yourself.

Whether you hire an expert depends upon the complexity of your websites.

Introduction to SEO Part 1

In order to know about SEO, we need to know a little about Search Engine.

What is Search Engine?

Search Engine is a simple machine. When a user searches about certain keywords, it simply provides the user with a list of web sites relevant to those keywords. There are many search engines right now. But as we all know, Google is the most popular and most used search engines. Some other search engines are Yahoo, Bing and so on.

How search engine works?

Each Search Engine has their own unique algorithm for ranking the websites. Google handles more than three billion searches each day making it the most used search engine. There are many factors a search take into account when ranking the sites.

Now let’s move back to Search Engine Optimization.

Search Engine Optimization is a powerful web marketing technique to change the visibility of a ranking of a websites in web search engines. A SEO experts should consider how search engines works, what people are looking for or keywords they are trying to look. Optimizing a website may involve many process, techniques, that is associated with coding, or internet marketing.

We have to go through two overall techniques while optimizing the websites.

1.    On Page SEO

2.    Off Page SEO

On Page SEO

On Page SEO is simply editing the web page. This may involve editing the content, title tag, URL and much more.

Off Page SEO

Off Page SEO is simply known as internet marketing. Creating backlinks, blog commenting, forum posting, Press Release etc are the methods in side this technique.